Does marketing create peace
One of the biggest surprises of the postwar era has been that historic enemies, such as Japan and the United States, or France and Germany, have not had the remotest threat of war since 1945. Why should they? Anything Japan has that we want we can buy, and on very easy credit terms, so why fight for it? Similarly, why shoul the Japanese fight the United States and lose all those profitable markets? France and Germany, liinked intimately through marketing and the European Union, are now each other’s largest trading partners. Closed countries build huge armies and waste money on guns and troops; open countries spend their money on new machines and tools to crank out Barbie dolls and consumer electronics. Their bright young people figure out how to run the machines, not how to fire the latest missile. For some reason, they not only get rich fast but also lose interest in military adventures. Japan, that peculiar superpower without superguns, confounds everyone simply because no one has ever seen a major world power that got that way by selling you death, not shooting you to death. In short, if you do a great deal of trade with someone, why to fight? The logical answer -you don’t-is perhaps the best news mankind has had in millenia.
Tags: peace marketing
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